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Privacy by Design: ensuring privacy, gaining personal control over your information

Today more than 300 committed citizens of the world are working to help you control your private and personal information. They are all global Ambassadors for PRIVACY by DESIGN. (PbD)

The "PbD framework" for the "unanimously (adopted)... resolution by International Data Protection and Privacy Commissioners in Jerusalem at their annual conference in 2010 ensures that privacy is embedded into new technologies and business practices, right from the outset – as an 'essential component of fundamental privacy protection'.”

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Privacy by Design is a concept that was developed by Ontario’s Information and Privacy Commissioner, Dr. Ann Cavoukian, back in the 90’s, to address the ever-growing and systemic effects of Information and Communication Technologies, and of large–scale networked data systems.

"At the time, (when PbD was started) the notion of embedding privacy into the design of technology was far less popular – taking a strong regulatory stance was the preferred course of action. Since then, things have changed considerably and the Privacy by Design approach is now enjoying widespread popularity.

Privacy by Design advances the view that the future of privacy cannot be assured solely by compliance with legislation and regulatory frameworks; rather, privacy assurance must ideally become an organization’s default mode of operation.

Initially, deploying Privacy–Enhancing Technologies (PETs) was seen as the solution. Today, we understand that a more substantial approach is required – extending the use of PETs to taking a positive–sum, not a zero-sum, approach."

More: The Origins of Privacy by Design

Quoting directly from their site:

Privacy by Design does not wait for privacy risks to materialize, nor does it offer remedies for resolving privacy infractions once they have occurred – it aims to prevent them from occurring. In short, Privacy by Design comes before-the-fact, not after.

PdD (ensures that) privacy and gaining personal control over one’s information and, for organizations, gaining a sustainable competitive advantage — may be accomplished by practicing the 7 Foundational Principles.

Proactive not Reactive; Preventative not Remedial

Privacy as the Default Setting

Privacy Embedded into Design

Full Functionality – Positive-Sum, not Zero-Sum

End-to-End Security – Full Lifecycle Protection

Visibility and Transparency – Keep it Open

Respect for User Privacy – Keep it User-Centric


We are honoured and proud to announce that with Robert's acceptance at PbD,PLAN22 has just become a member Ambassador.

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PbD keeps up to date with international Privacy Precedents.

"Increasingly, courts in Canada and the U.S. are deciding vital issues related to law enforcement, technology, and our right to privacy. In an effort to counter any impression that privacy is somehow dead or dying in this area, we will be pointing you to the latest privacy-protective decisions that caught our eye. You are invited to actively participate. Please submit any judicial decisions you see to pbd@ipc.on.ca to be considered for the site."

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