Who would do good, sensible design if it weren't named other than a rose? 

I would, I do, but I gather the rest of the world needs a catchy handle. 

As a person who did her design education in the 70's I find this 'already-done-and-got-the-high-heels-like'.   Perhaps some building owners and trustees still haven't heard of any of this so here goes.

International Interest Grows in Green-Building Certification-By,Kate Galbraith. New York Times. Published: March 7, 2012