79% of consumers are concerned
about the idea of their personal data
being collected through smart devices
Here are some detailed findings from 2015 U.S. Internet of Things Privacy Index:
“…research found that 79% of consumers are concerned about the idea of their personal data being collected through smart devices, while 69% believed they should own any such data being collected.
More than 1 in 4 (27%) mentioned concerns about the security or privacy of the data collected as a reason why they did not currently own a smart device.
When asked how concerned they were about specific privacy and security issues that smart devices connected to the internet can lead to, consumers showed strong concerns over the use and control of their personal data
- with the highest concern being personal information collected and used in ways they were unaware (87%)
- followed by identity theft (86%),
- the concern that their device would be infected by malware (86%) and
- concern that their location might be revealed without their knowledge (78%).
To address the privacy concerns of the IoT era, TRUSTe held the first Internet of Things Privacy Summit in Silicon Valley last July, which provided a forum for privacy experts, policy makers and innovators around the world to come together and define the privacy needs of the increasingly connected world. In response to the success of the event, TRUSTe will host the 2nd annual IoT Privacy Summit on June 18, 2015 at the Computer History Museum in Mountain View, California.
IoT industry experts and privacy leaders who are interested in speaking at or sponsoring the summit should go to http://www.truste.com/events/iot/2015-speaking-submissions/ for further details.”